Love & Hate
The main graphic is executed in Chinese Calligraphy (cursive style) of wording “Love” while the opposite feeling of “Hate” is positioned inside a small circle (Chinese chop style) upside down to show the big contrast between them.
The posters aim to arouse public noise and thought-provoking. It demonstrates the contrast feelings and stages of our life, and encourages audience to enjoy each moment of our life. The designer believes we all share common life experience. All of us must go through love but also hate, get but also lost. The important thing is to adjust our own attitudes towards different circumstances, including ups and downs. Everything has its time. And all we need to do is to grab the chance and times to enjoy it. Through these posters, emotions provoke differently in audience heart. And it is success to spread the positive message to public that we should treasure our times.